College Marketing & Media
Our Capabilities
Newbridge connects brands to Gen Z through Campus Collaborative, our student-facing platform that delivers engagement across key student moments—from move-in and midterms to graduation. With 20 years of college marketing experience, we help brands show up when students are navigating major life changes—and actively forming lasting preferences for the products and services they’ll carry into adulthood.
Digital & Campus Media
High-impact media and promotional campaigns that drive awareness and consideration.
- Targeted outreach through over 4.0MM opted-in student emails
- Bundled media across email, display, social, campus newspapers, and a popular student app
- On-campus placements that reinforce digital messaging and promotions
- Timed campaigns aligned to seasonal behavior and buying cycles
Product Trial & Sampling
Efficient, scalable trial strategies that spark discovery and peer-driven advocacy.
- Sampling programs reaching 5MM+ students monthly
- Strategic distribution at high-traffic campus and lifestyle locations
- Peer-to-peer and event-based delivery to maximize brand impressions
- Fully managed packaging, logistics, and execution
Student Ambassador & Peer Influencer Programs
Authentic, student-led content and activation that builds trust and relevance.
- Custom ambassador programs tied to brand KPIs
- Social content creation, event support, and promo amplification
- First-party lead capture and student insights
- Recruitment, training, and performance management included
NIL Athlete Marketing
Credible, social-first campaigns powered by student-athlete influence.
- Strategic athlete selection based on demo, interest, and market fit
- Co-created content aligned with brand goals and audience behaviors
- Full oversight of NIL compliance, contracts, and approvals
Gen Z Research & Insights
Actionable student-driven intelligence for brand, messaging, and product refinement.
- Creative and cultural feedback from curated Gen Z panels
- Message testing and campaign validation pre-launch
- Early-stage concept piloting with Campus Collaborative Creators
- Talent sourcing, persona development, and voice-of-consumer content
