Amazon Fresh

The Ask

Amazon Fresh partnered with Unilever to launch a campaign aimed at capturing attention, creating buzz, and amplifying awareness and demand for Unilever’s portfolio of ice cream brands—both online and in Amazon Fresh retail stores.

What We Did

How We Did It

We hit the streets of Southern California with the Amazon Fresh x Unilever Food Truck Tour, making 10 strategic stops at high-traffic events, key retail locations, and targeted guerrilla marketing locations. Our team designed, produced, and managed the tour from end-to-end. The fully branded truck offered samples of four Unilever ice cream varieties to boost awareness, trial, and consideration in key markets and enhance retailer, supplier, and brand relationships.

Highlights