Bob’s Red Mill
National Food Truck TourThe Ask
Bob’s Red Mill set out on a three-month nationwide food truck tour to build awareness, generate trial, and consideration through product sampling for its on-the-go product line. The goal: connect with consumers in key markets through sampling at summer festivals, farmers markets, retail locations, college campuses, and more.
What We Did
Mobile Tours
Product Sampling
Retail & Pop-Ups
Sponsorship Activation
Campus Activation
Staffing
How We Did It
Product sampling was executed via custom passive displays outside the mobile food truck and live hand-to-hand distribution inside. Attendees explored brand and product knowledge through an educational digital matching game, with branded premiums distributed to encourage participation and build affinity.
Highlights





