Jack Link’s WILD

The Ask

Milestone Integrated engaged us to lead a large-scale, live experiential activation that would complement their creative and social media campaign for Jack Link’s WILD. The goal: capture Gen Z’s attention and boost sales by leaning into humor, entertainment, and internet culture to position Jack Link’s WILD as the go-to snack for Gen Z’s on-the-go lifestyle.

What We Did

How We Did It

To build momentum, Milestone Integrated led a social media campaign ahead of the activation, delivering culturally relevant content that sparked excitement and anticipation. We then brought the brand to life with the Jack Link’s WILD Times Square Takeover, an attention-grabbing experiential moment. The activation featured real-time sampling, bold branding, and high-energy engagement—delivering 25,000+ samples, 215,000 on-site impressions, and 22 million digital billboard impressions. Together, the digital lead-up and live activation drove a 15% surge in sales within two weeks, showcasing the impact of a fully integrated campaign.

Highlights