KIND

The Ask

KIND partnered with Newbridge to bring its CHOOSE KIND movement to college campuses in celebration of World Kindness Day. The program aimed to spark moments of joy, generosity, and connection through on-campus activations while extending the message through student-led social storytelling that positioned KIND as more than a snack brand.

What We Did

How We Did It

We launched a three-campus pop-up tour at UCLA, Ohio State University, and the University of Utah, creating interactive moments that encouraged students to engage with the CHOOSE KIND message. Our team developed the program strategy, produced the activations, and recruited Tour Managers, Brand Ambassadors, and student creators to execute on-site. While managing all logistics and campus coordination, we also activated social-first student ambassadors who amplified the message through authentic peer-to-peer content, extending the campaign’s reach beyond the events.

Highlights