Kodiak Cakes

The Ask

Create a fun, engaging experience to drive product trial, spark consumer interaction, and boost purchase intent among target audiences.

What We Did

How We Did It

We brought Kodiak to life through a series of seasonal, high-impact activations. At Natural Products Expo West, Kodiak made a strong industry impression with an engaging indoor booth and an outdoor food truck experience. Come spring, we hit the road with an 8-market tour, sampling Kodiak snacks at college campuses and race events. In the fall, we partnered with Utah’s top ski resorts during peak holiday weekends—serving flapjacks, hosting marshmallow roasting stations, and featuring meet-and-greets with the Kodiak bear to delight families and winter enthusiasts.

Highlights