L.L.Bean
Mobile Selling TourThe Ask
Fuel excitement and build brand loyalty on college campuses and in surrounding communities, all while driving sales and deepening L.L.Bean’s connection with a new generation of consumers.
What We Did
Mobile Tours
Retail & Pop-Ups
Campus Activation
Staffing
Student Ambassadors & NIL
How We Did It
An adventure over five fall seasons. We partnered with L.L.Bean to launch mobile pop-up shops across college campuses and nearby towns, creating pop-up shopping experiences that turned heads and moved product. We later expanded the program by tapping into the power of student ambassadors—amplifying brand presence with peer-to-peer influence and generating buzz on campus. The result: a blend of outdoor energy, retail engagement, and lasting brand affinity.
Highlights
