MARS Petcare

The Ask

The “Let Pouches Take You Places” tour set out to engage dog owners at pet-focused events across the country, promoting Cesar and Pedigree Wet Pouches through interactive experiences, sampling, and exclusive giveaways. The goal: spotlight the brands’ commitment to nourishing pets on-the-go while driving awareness, trial, and consideration.

What We Did

How We Did It

We hit the road with a multi-city activation at top dog events nationwide, bringing Cesar and Pedigree Wet Pouches to life through fun, interactive moments. The tour featured a branded photo op with sweepstakes entry, a prize drop game, and a crowd-favorite dog agility course. Timed to align with a national sweepstakes, the activation boosted sampling, built brand awareness, and reinforced product value among pet lovers across the U.S.

Highlights