Pocari Sweat
Product Sampling & Student AmbassadorsThe Ask
The Pocari Sweat program set out to build brand awareness and drive retail sales across California by reaching consumers during key “moments of sweat.” The objective: engage active audiences through strategic event activation, sampling partnerships, and integrated retail support.
What We Did
How We Did It
We launched a statewide experiential and product sampling program that brought Pocari Sweat directly to health-conscious, active consumers across California. Anchored by a custom sampling van and a team of Newbridge-trained field staff, the series distributed 137,000 samples and generated over 408,000 impressions. The program supported Pocari Sweat’s partnership with the Los Angeles Angels and aligned with major local event partners to drive visibility, engagement, and retail lift throughout the region.
Highlights
Student Ambassadors
Examples of 48+ posts throughout the program that had an average engagement rate of 13.5%.