Slice

The Ask

Slice tapped Newbridge to relaunch its brand at Natural Products Expo West, aiming to reintroduce the beverage to health-conscious consumers and influential industry tastemakers.

What We Did

How We Did It

We brought Slice’s fresh identity to life on the tradeshow floor through chilled product sampling and on-site consumer engagement. The bold new branding and vibrant booth design drew steady foot traffic, while refreshing samples showcased the drink’s flavor and functional benefits. The activation elevated brand visibility and created lasting impressions with both health-minded attendees and industry pros.

Highlights