Stanley

The Ask

Stanley challenged us to connect with Gen Z on-campus through a high-impact mobile tour that would build brand love, drive engagement, and increase sales—positioning Stanley as the go-to drinkware brand for a new generation of consumers.

What We Did

How We Did It

We launched the Stanley Studio H2O Tour, a 13-week mobile pop-up activation across 14 college campuses designed to cement Stanley’s status as a must-have among students. The tour engaged campus leaders, trendsetters, and social-savvy students with live engraving, exclusive merch, product giveaways, and student influencer-driven buzz. Powered by NIL partnerships, student ambassadors, earned media, and a charitable giveback to Water For People, the campaign sparked nationwide visibility, strengthened brand equity, and created lasting impact with Gen Z college and university students.

Highlights