Stanley

The Ask

Stanley asked Newbridge to execute a multi-city experiential retail tour designed to drive product discovery, personalization, engagement, and sales. The "Show Up Like You" program activated inside DICK'S House of Sport locations, targeting sports enthusiasts and outdoor consumers seeking personalized Stanley products.

What We Did

How We Did It

We brought Stanley to DICK’S House of Sport locations in NC, FL, and TX through three multi-day retail experiences designed to combine personalization, product engagement, and sustainability. Each branded footprint featured interactive displays, workshop tables, and customization stations where shoppers could personalize their Stanley products with engraving, stickers, paracord, and charms, resulting in 560 custom engravings. Stanley’s Take Back program and sweepstakes were integrated into the experience, generating 229 entries while introducing consumers to the brand’s sustainability efforts. Newbridge managed routing, logistics, vendor coordination, and staffing across all three markets, while six influencers helped build awareness through pre-event promotion, on-site content, and post-event recaps.

Highlights