Suja Organic

The Ask

Suja challenged us to create a grocery-inspired experience that would educate and sample NYC consumers, building brand equity in a key market. The activation needed to extend its reach through influencer integration, social media activation, and deliver high-impact engagement.

What We Did

How We Did It

We brought Suja to life in the heart of New York City with a high-impact activation at Flatiron Plaza using our custom Suja Glass Truck. The one-day experience featured product sampling, influencer engagement, and targeted media outreach. Consumers received full bottle samples and wellness shots, alongside education on Suja’s functional benefits. The activation was amplified by content from content creator, Corporate Natalie, and strategic media coverage, creating a memorable brand moment and driving awareness at scale.

Highlights