The North Face

The Ask

Connect with Gen Z during the back-to-college time period through strategic campus partnerships and buzzworthy activations that spark social engagement. Create shareable moments and reward students with prizing tailored to their own adventurous, on-the-go lifestyle.

What We Did

How We Did It

We launched the Nuptse Locker with a two-week back-to-college campaign at CU Boulder and the University of Washington—two campuses known for their outdoor spirit. The high-impact, lifestyle-driven activation surprised and delighted students with exclusive prizing, immersive brand touchpoints, and social-worthy moments. The result: deeper brand love and meaningful engagement among a key Gen Z audience.

Highlights