Timberland

The Ask

Boost awareness of the Timberland brand and its student discount program among Gen Z, while driving measurable omni-channel sales during the fall semester.

What We Did

How We Did It

We launched the Timberland Student Ambassador Program across 20 universities, activating a 10-week peer-driven campaign during the fall semester. Ambassadors served as on-campus brand advocates—promoting exclusive discount codes, gathering student feedback through surveys, distributing branded merch, and sharing authentic product reviews. To amplify reach, ambassadors partnered with campus clubs and organizations, supported a high-impact sweepstakes, and delivered sustained visibility for Timberland in a fully integrated, student-centered campaign.

Highlights