Timberland

The Ask

Timberland challenged us to design an immersive pop-up experience in Atlanta that celebrated the brand’s heritage while showcasing the city’s local culture and community. The goal was twofold: to bring the Timberland brand to life through engaging, on-site experiences, and to drive traffic to Timberland.com—creating a seamless connection between the physical activation and the brand’s digital presence, while encouraging deeper consumer engagement beyond the event itself.

What We Did

How We Did It

We brought Timberland’s vision to life with an immersive pop-up at Atlanta’s Ponce City Market, featuring live footwear-making demonstrations, music, exclusive Timberland tumbler giveaways, and interactive digital gamification. To build anticipation ahead of the event, Timberland’s iconic oversized boot toured the city—generating buzz and turning heads wherever it went. On-site, guests could also enter a sweepstakes for a chance to win a custom pair of Timberlands.

Highlights