YouTube NFL Sunday Ticket
Game Day Pop-UpThe Ask
Leverage the energy of the University of Michigan community to build awareness and excitement for YouTube NFL Sunday Ticket, highlighting the experience of watching live out-of-market Sunday games on YouTube.
What We Did
Campus Activation
Experiential
Sports Marketing
Staffing
How We Did It
We brought YouTube NFL Sunday Ticket to life with a high-energy game day activation at The Big House. The footprint featured co-branded assets, Michigan fan merchandise, and interactive experiences—including game face decals, selfie mirror, and a prize-packed claw machine. 30 NFL Sunday Ticket subscriptions were awarded, driving buzz, participation, and deepened brand connection with passionate college and professional football fans.
Highlights
