YouTube NFL Sunday Ticket

The Ask

YouTube NFL Sunday Ticket partnered with Newbridge to drive awareness and adoption of its exclusive $119 student offer among college audiences nationwide. The program needed to reach students across multiple campus touchpoints—building a seamless journey from discovery to subscription during the NFL season.

What We Did

How We Did It

We launched a national campus marketing program designed to meet students where they live, study, and play. Strategic partnerships with campus bookstores placed branded inserts and digital placements directly in front of students, supported by targeted email campaigns promoting the exclusive student offer. On the ground, street teams activated across 40 campuses, distributing scratch-off tickets that gave students the chance to win a free NFL Sunday Ticket subscription and spark peer-to-peer excitement. The campaign was further amplified through digital ads across bookstore websites and an intramural sports app takeover, extending reach and reinforcing the path to subscription.

Highlights