In a world where digital noise fills our screens, scrolls, and inboxes, real human connection matters more than ever.

That’s why live experiences continue to grow in value. Not just as a marketing tool, but as a powerful way to fulfill deeply human needs: to feel, to connect, to belong. When done well, live marketing activations don’t just break through the noise, but they create joy, spark emotion, and generate connection.

Whether we're activating on campus, inside a retailer, or at a national tentpole event, our choices are always rooted in how people will feel. As we work to drive real business outcomes for our partners, that human lens guides both the small details and the big ideas. Backed by smart strategy, thoughtful brand collaboration, and digital amplification that extends each activation’s reach and lifespan, the results speak for themselves.

Of course, none of it happens without hard work. Behind every smooth, joyful moment in the field is a team thinking many steps ahead. We take pride in doing things the right way, not just the easy way. And we’re lucky to work with brands who provide us the space and support to be bold, while also staying grounded in what matters most.

We recently announced that Newbridge Marketing was once again named to the 2025 IT List by Event Marketer. While we love every industry award we receive for individual programs, we're so appreciative of the IT List recognition as a nod to our entire body of work. It reflects the consistency, creativity, and care we bring to every brand relationship and every consumer interaction.

As more marketing budgets shift toward live experiences, our brand partners are seeing that truly meaningful and entertaining moments drive measurable business impact. Add smart digital integration grounded in innate human desires to share great experiences, and the return only grows.

Thank you to our brand partners for their trust, for allowing us to be an extension of their team, and for taking the bold steps to stand out. We’re grateful for the recognition, and we’re even more excited about what’s ahead. Check out the full list of honorees here: Event Marketer It List

About Newbridge Marketing

Newbridge Marketing is a full-service experiential and college marketing agency that helps brands create real-world connection through strategy, creative activation, and execution. From consumer events to college campuses, we deliver marketing activation that resonates and results that count.