Kristin Reedman, Chief Revenue Officer and Partner at Newbridge Marketing, has been named one of Chief Marketer’s 2026 Top Women in Marketing. This honor celebrates leaders who are shaping the future of the industry through innovation, influence, and results.

A 17-year veteran at Newbridge, Kristin plays a critical executive leadership role, guiding brand partnerships and setting the strategic direction for programs across experiential, media, and integrated marketing campaigns. Known by colleagues and clients alike as a trusted, culturally fluent partner, she brings a unique balance of strategic clarity and adaptability to every initiative, consistently delivering programs that resonate with audiences and drive lasting business impact.

Leading with Strategy, Insight, and Partnership

Kristin oversees some of the agency’s largest and most strategic client relationships, including Stanley 1913, Google, The North Face, Timberland, Hi-Chew, and Mars. She ensures programs are aligned with a clear strategic vision and measurable KPIs, consistently delivering work that meets both brand objectives and business goals. The data backs it up: Newbridge’s client retention rate of 95% from 2024 to 2025 is a direct reflection of Kristin’s ability to build lasting partnerships, cultivate trust, and adapt to evolving client needs while inspiring and leading the team to do the same.

In addition to her client leadership, Kristin plays a vital role in fostering an inclusive and progressive culture at Newbridge. As an executive representative on the Newbridge Alliance team, an internal committee dedicated to ensuring diverse perspectives, she helps guide both internal operations and external work with a focus on equity, representation, and innovation.

Driving Impact Across Iconic Brands

Kristin’s work with Google’s YouTube NFL Sunday Ticket collegiate program demonstrated both scale and impact. She oversaw an integrated marketing initiative spanning more than 2,000 college campuses, combining digital and physical touchpoints to reach students during the NFL season and drive subscriptions. This program added to her nine-year leadership across NFL Sunday Ticket advertising, highlighting her ability to evolve alongside the brand while continually growing impact.

For The North Face, she co-led a creative influencer-driven campaign centered around a Nuptse jacket-inspired mystery locker, inviting students to unlock branded giveaways through interactive engagement. The campaign generated more than 16 million social impressions and earned recognition as a Chief Marketer Top 50 Campaign for Best Use of Social Media, as well as an Event Marketer Ex Award Finalist.

With Stanley 1913, Kristin led six major programs within a single year, showcasing both range and innovation. The Stanley Studio H2O mobile tour brought customization, student giveaways, and surprise product drops to campuses nationwide, earning a Chief Marketer Top 50 Best Pop-Up Shop award. In addition, she managed a nationwide giveaway that generated more than 40,000 entrants, as well as fall and spring Student Ambassador programs that integrated NIL athletes to drive content and on-campus engagement. Most recently, Kristin collaborated with Stanley 1913 and Dick’s House of Sport on a back-to-school retail pop-up series, featuring on-site customization within an engaging, purchase-driven consumer experience.

Across each of these programs, Kristin’s impact is both clear and lasting, driven by her ability to combine strategic thinking, creative execution, and strong partnership into work that delivers measurable results.

Looking Ahead

As the marketing landscape continues to evolve, Kristin remains focused on helping brands show up authentically and connect in ways that truly resonate with their audiences.

“This recognition reflects the incredible teams I’ve worked with and the brands that trust us to bring their stories to life. Today, brands must work harder than ever to earn trust, especially as people crave real, in-person experiences. Meaningful connection comes from creating memorable moments, staying true to who you are, and engaging people in ways that feel authentic - not forced.” - Kristin Reedman

Kristin’s dedication to her work and the people around her is evident in every program she leads. As she continues to push the boundaries of experiential and integrated marketing, her impact will only continue to grow, shaping not just the work but the teams and brands she partners with along the way.

Newbridge is proud to celebrate Kristin Reedman and the leadership, vision, and impact she brings to our team every day.